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Book Blurb

A book blurb is the short marketing description (typically 120–250 words) that appears on a book's back cover, Amazon product listing, and sales pages. Its job is not to summarize the plot — it's to convert a browser into a buyer in 30–60 seconds of reading, by signaling genre, introducing the hook, and making the reader feel the book is for them.

Part of the Publishing glossary.

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