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Amazon A+ Content

Amazon A+ Content (formerly Enhanced Brand Content) replaces the plain-text book description on your KDP product page with rich image and text modules — banners, comparison tables, author bio blocks. Amazon data shows products using A+ Content see ~5.6% higher conversion on average; for books the lift is typically 8–15%. Basic A+ is free for all KDP authors.

Part of the KDP and Amazon glossary.

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